OMOTENASHI IS A PHILOSOPHY

A SIMPLE PHILOSOPHY OF GIVING

EXTRAORDINARY HOSPITALITY

AND SELFLESS, UNDERSTATED SERVICE


 

People with the Omotenashi Spirit

take pleasure in serving others

empathetically and skillfully,

with no expectation of thanks.

 

A quiet pleasure, called

おもてなし の 

Omotenashi No Kokoro

"Omotenashi from the Heart"


While Omotenashi refers to a philosophy of "selfless customer service", it has also come to mean "anything to do with delivering a great Customer eXperience". Let's call that the "Omotenashi Spirit".

There are many elements we find in the philosophy that make it consistently excellent and the Japanese have special words for them.

In Japan can be found operating on three levels:

In the mind 

The ideas and philosophies they have about service giving in general.

In the heart

With the importance they attach to what we in the west call "Emotional Intelligence"

In the world of physical things

The extreme attention they pay to the setting and the perfect execution of their service processes.

Across the entire customer experience in Japan, whether in the world of hospitality, retail, design or manufacturing, you will find these elements to one degree or another. But it is their consistency that delivers the high levels of pleasure and satisfaction associated with the service culture.

Some examples to consider.

Does the careful, cleaning, presentation and maintenance of a restaurant count as customer service. Even if you never see the effort that goes in to it?

What about watching an exciting service process delivery, such as a chef preparing your food skillfully and dramatically. Is that a form of customer service or customer experience?

What about the careful, thoughtful effort that goes in to designing a User Interface on a website that makes it easy for users to navigate their way around a website? You never see the effort andcare that has gone in to it. Is that also a form "service"?

Japanese will tell you that each of these elements are examples of a broader definition of Omotenashi as they work on all levels to combine to leave you, the customer or guest, with a great feeling.


The definition of Omotenashi

Omotenashi  おもてなし is a philosophy that came from Japan but is now now increasingly finding a home all over the world.

The word describes the essence of a selfless approach to customer service and hospitality.

Definitions are not easy because Japanese is a deep, layered language with multiple depths of meaning.


The Dictionary Definition

Look up the word in a Japanese-English dictionary and you will get a short definition.

OMOTENASHI

"1. hospitality; reception; treatment; service; entertainment​"

Good service or indifferent service? Warm hospitality or perfunctory hospitality?

To understand that it is necessary to turn to the roots of meaning in the Japanese language.

This is where it gets more interesting.


Its roots in Japanese

 

The word おもてなし has two elements in it.

First is "Omote" meaning the "surface" or front of something.

And the second part "Nashi" means "nothing or less"

Put together and you get "No Surface" and therefore no "back" either.

It therefore means "doing something without a hidden meaning or agenda".

Serving a guest or a customer with no ulterior motive or expectation of thanks.


There's an additional meaning!

Omit the initial "O", (put there for politeness), and you're left with the "Mote" of Omotenashi  - which can mean "being in a state of having things" either material of concept things.

The second comes from the verb "Naru" which means "To accomplish things right through to the end"

Put these together and it means doing something, in service of others, all the way through to the end.
Giving your service wholeheartedly.

You have a working definition of a philosophy of service done in a wholehearted, accomplished way with no ulterior motive or agenda other than that of being of service.

"Omotenashi is a philosophy of life that believes in the giving of service without any expectation of thanks"

 


 

 

DIGITAL OMOTENASHI

The customer-centric ideas behind Digital Omotenashi are now a key idea behind anticipatory UX design Learn more here

OMOTENASHI OLYMPICS

Come the Tokyo Olympics, Japan will be telling the world about its extraordinary hospitality & service culture  Find out first

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