Calling this an example of Omotenashi is a stretch. But a nice story anyhow

Omotenashi is a word that is becoming like a Rorschach blot. Meaning anything the observer wants it to mean!

I call this highly intelligent product innovation. Something, perhaps, on the the Japanese would stretch themselves to.

Look at the Youtube video link in the article to see how it works.

https://www.linkedin.com/pulse/licking-yoghurt-lid-issues-omotenashi-garry-bickle